Access Africa: Bridging Travel Gaps with Claire Minchin.

Welcome to another edition of Kusa Cast, where we interview some of the most influential people in tourism from around the world. Today, we have the pleasure of speaking with Claire Minchin, the founder of Vumbua Africa, a tour operator that focuses on accessible travel within Africa. In this episode, we will explore the inspiration behind Vumbua Africa and discuss the importance of making travel inclusive for people with varying abilities.

The Inspiration Behind Vumbua Africa

Claire Minchin has a background as a social worker supporting families with children who have disabilities, joined forces with Keith Johnston to create a tour operator that caters to the needs of all travellers. Claire’s personal experience of traveling with her daughter who required a wheelchair, highlighted the challenges faced by individuals with disabilities when it comes to finding suitable accommodations and activities.

“My background is as a social worker, so I’ve worked most of my working life in supporting families with children who have a range of disabilities. I’m really aware that for families, holidays are expensive. Often if they need particular accommodation, it can be challenging if you’ve got someone with additional needs. People never really feel confident that the accommodation they book will meet their needs or that the activities they want to go on will be accessible”, said Claire.

Defining Accessibility

When it comes to terminology, Claire prefers to use the term “accessibility” to describe their focus on making travel inclusive for all individuals, regardless of age, disability, or infirmity. She acknowledges that the term can mean different things to different people, but the goal is to ensure that everyone can experience the joy of travel.

“I just talk about accessibility, and like I said, it’s a word I don’t really like because it just means different things to different people. But what we are aiming to do and what we try to get across is that you don’t have to have a disability. You might just be a person who currently or since the time that you booked has an injury which requires that you might be on crutches or something, but you still want to do that trip.”

Making Travel Inclusive

Vumbua Africa strives to match their clients with accommodations, itineraries, and transportation that meet their individual needs. They work closely with their partners to ensure that the necessary accessibility features are in place, such as ramped vehicles, accessible rooms, and alternative routes for those with mobility challenges.

“We use Keith’s wide knowledge of Africa, and mine, which is growing with a number of trips I’ve done now. So that’s really invaluable to knowing where people would like to go and what’s out there. And then my understanding of the challenges, perhaps, of accessibility and trying to ensure that we match our clients with accommodation, itineraries, and transport, etc., that actually meet their individual needs.”

The Cost of Accessibility

One of the concerns often raised is the potential increase in cost for accessible travel. Claire and Keith believe that individuals with disabilities should not be charged more than able-bodied travelers. They work with their partners to ensure that the prices remain fair and that accessible options are not priced higher than standard options.

Adapting Vehicles for Accessibility

One of the challenges in making travel accessible is adapting vehicles to accommodate individuals with disabilities. Safari vehicles, in particular, can be difficult to access for those with mobility challenges. However, Vumbua Africa works with partners who have already adapted their vehicles to be more inclusive.

“Some of the vehicles that are in use at the moment are adaptable. They can have seats in or seats out, and they can adapt. So people that are able-bodied, the vehicle can be used for that. Yes, if they need to have a wheelchair in, but no seating, they can take the seating out. So the vehicles can be used either way”, said Keith.

When it comes to destinations, Vumbua Africa has found that South Africa, Kenya, Tanzania, and Uganda are popular choices for accessible travel. These countries offer a range of attractions, from Table Mountain and penguins in South Africa to safaris in Kenya and Tanzania. Uganda, in particular, is known for its gorilla trekking experiences, which can also be made accessible for individuals with disabilities.

“I think the comfortable place to go is quite often as a start for people is to go to South Africa because it’s the most known. People know a lot about Table Mountain and the penguins and going up to Robben Island and places like that. And then people sort of think of other things”, said Claire.

The Progress of Accessibility in Travel

While progress in making travel more accessible has been slow, there is a growing recognition of the need to cater to a diverse range of travelers. People are becoming more aware of the challenges faced by individuals with disabilities and are working towards creating inclusive experiences. However, there is still work to be done in terms of standardizing accessibility across different countries and ensuring that all travelers can enjoy the same opportunities.

The Future of Accessible Travel

Looking ahead, Claire and Keith are optimistic about the future of accessible travel. They believe that as more people recognize the importance of inclusivity, there will be a greater demand for accessible options. They also hope that the travel industry will continue to adapt and improve its offerings to cater to the needs of all travellers.

In conclusion, Vumbua Africa is leading the way in making travel accessible for all individuals. Through their focus on inclusivity and their partnerships with accessible accommodations and transportation providers, they are ensuring that everyone can experience the wonders of Africa. While progress has been slow, there is a growing recognition of the need for accessibility in the travel industry. With continued efforts and a commitment to inclusivity, the future of accessible travel looks promising. Let us work together to create a world where everyone can explore and enjoy the beauty of our planet.

Kusa Cast – The Rise of Full-Time Travel: Exploring the World and Making Money Along the Way

Welcome to Kusa Cast, where we interview some of the most influential people in tourism from around the world. In this episode, we have the pleasure of speaking with Heather Markel, a full-time travel coach. Heather shares her journey of becoming a digital nomad and offers insights into the mindset, money, and mastery needed for a successful nomadic lifestyle. Join us as we delve into the world of full-time travel and discover the strength and resilience required to embrace this new dawn.

Introduction to the Main Themes

In this episode of Kusa Cast, we have the opportunity to speak with Heather Markel, a full-time travel coach who has been living the digital nomad lifestyle for the past six years. Heather shares her personal journey of leaving her corporate job and embarking on a career of full-time travel. She discusses the mindset, money, and mastery required to sustain this lifestyle and offers valuable insights for those considering a similar path.

Heather’s story is an inspiration to many who dream of traveling the world while making a living. She emphasizes the importance of understanding one’s travel preferences, budgeting effectively, and planning for the long term. Heather also addresses common concerns such as health insurance and the logistics of traveling, including proof of exit and visa requirements.

Throughout the conversation, Heather highlights the significance of community and the role it plays in supporting and empowering full-time travelers. She discusses the importance of finding like-minded individuals who can provide guidance, share experiences, and offer a sense of belonging.

In-Depth Exploration of Each Theme

Mindset: Embracing the Journey

Heather’s journey into full-time travel began with a deep love for immersing herself in foreign cultures. Her experience of living with a host family in Normandy, France, at the age of 16 sparked a passion for travel and language learning. This early exposure to different cultures and ways of life set the foundation for her future as a full-time traveler.

“I lived with a host family in Normandy, France. When I was 16 years old. I went kicking and screaming, ended up having the time of my life, and that’s the first time I really immersed into a foreign culture, and I loved it.”

Heather’s corporate career became dissatisfying over time, leading her to pursue the entrepreneurial path as a certified coach. She took a six-month career break, intending to travel, but soon realized that this was not just a temporary break. Heather’s mindset shifted, and she embraced the full-time travel lifestyle.

“I just decided once I realized this wasn’t just a career break, I started thinking about how to monetize it. And that’s how the full-time travel coaching, among other things that I do, came into play so that I can work while I travel.”

Money: Budgeting and Monetizing Travel

Heather emphasizes the importance of budgeting and financial planning for a successful full-time travel lifestyle. She advises individuals to have a substantial savings bucket before embarking on this journey, as it provides a safety net during periods of fluctuating income.

“I did manage to save a lot of money before I did this, and I would recommend anyone planning to think of a year or more of this lifestyle. You should have a good savings bucket because now that remote work is much more popular, you don’t have to quit your job to have this lifestyle.”

Heather also discusses various ways to monetize travel, including coaching, paid speaking engagements, travel writing, and leveraging random opportunities that arise along the way. She acknowledges that monetizing social media can be challenging and time-consuming, with limited financial returns for most individuals.

Mastery: Navigating Logistics and Challenges

Heather provides valuable insights into the practical aspects of full-time travel, including visa requirements, proof of exit, and health insurance. She advises individuals to research the visa regulations of each country they plan to visit and to have a flexible exit plan in place to satisfy immigration requirements.

Regarding health insurance, Heather acknowledges the varying perspectives on its necessity. She recommends consulting with a financial advisor and considering individual comfort levels and financial situations when deciding on the type and extent of health insurance coverage.

“I think it’s important to be realistic about what you want and then about the budget and also have an idea of how long you want to travel. And I think it’s important to plan for the fact that you may want to maintain the lifestyle for a longer period than initially anticipated.”

Analysis of the Implications and Potential Impact of the Themes

Heather’s insights shed light on the growing trend of full-time travel and the increasing number of individuals embracing the digital nomad lifestyle. The rise of remote work opportunities has made it more feasible for people to combine work and travel, leading to a surge in interest and curiosity about this lifestyle.

The mindset required for full-time travel involves a willingness to step outside one’s comfort zone, embrace new cultures, and navigate personal growth and self-discovery. It offers individuals the opportunity to challenge their preconceived notions, broaden their perspectives, and develop a deeper understanding of themselves and the world around them.

Financial planning and budgeting are crucial aspects of sustaining a full-time travel lifestyle. Heather’s emphasis on having a substantial savings bucket and exploring various income streams highlights the need for individuals to approach this lifestyle with a realistic understanding of their financial situation and long-term goals.

The logistics of full-time travel, including visa requirements and health insurance, can be complex and require careful consideration. Heather’s advice to research visa regulations, have proof of exit plans, and consult with financial advisors and insurance providers underscores the importance of thorough planning and preparation.

The sense of community and support provided by groups such as Full Time Travelers and Nomads and the Expats Coach Association is invaluable for individuals embarking on the full-time travel journey. These communities offer a platform for sharing experiences, seeking advice, and fostering a sense of belonging among like-minded individuals.

Conclusion and Future Outlook

Heather Markel’s journey as a full-time travel coach offers valuable insights into the mindset, money, and mastery required for a successful nomadic lifestyle. Her experiences highlight the personal growth, self-discovery, and sense of community that can be found in embracing full-time travel.

As remote work opportunities continue to grow and more individuals seek a balance between work and travel, the full-time travel lifestyle is likely to become increasingly popular. However, it is essential for individuals to approach this lifestyle with careful planning, financial preparedness, and a willingness to adapt to the challenges and opportunities that arise along the way.

By embracing the mindset, mastering the financial aspects, and navigating the logistics of full-time travel, individuals can embark on a transformative journey of self-discovery, cultural immersion, and personal growth. The rise of full-time travel represents a new dawn in the tourism industry, offering individuals the opportunity to explore the world while making a living.

As Heather Markel continues her journey, inspiring others through her coaching and community-building efforts, the future of full-time travel looks promising. With the right mindset, financial planning, and support, individuals can embark on a life-changing adventure, embracing the beauty and diversity of our world while forging their own path in the new dawn of travel.

Kusa Cast – The Rise of Influencer Travellers: A New Dawn in Tourism

Welcome to Kusa Cast, where we interview some of the most influential people in tourism from around the world. In this episode, we have the pleasure of speaking with Jordan Carlyle and Christen Puckett, two travelers from the USA who have embarked on an incredible journey to explore the world. Their social media following, under the handle @wheretonextyall,” has allowed them to document their experiences and inspire others to follow their dreams. In this thought-provoking article, we will delve into the main themes discussed in our conversation with Jordan and Christen, exploring the challenges and triumphs of their journey, the power of social media, and the impact of their travels on their own lives and the tourism industry as a whole.

The Journey Begins: Leaving the White Collar Dream

Jordan and Christen’s decision to leave their stable jobs and embark on a journey around the world was not an easy one. However, their shared passion for travel and the desire to experience new cultures ultimately led them to take the leap. As Jordan explains, “We both put our mind to it. We both were like, we want to do this, but a lot of people want to travel the world, right? But then we started with the Notes app and we started writing down the places that each of us wanted to go.” This initial step of creating a shared list of destinations set the stage for their grand adventure.

The Power of TikTok: From Novices to Influencers

While Jordan and Christen initially had limited experience with TikTok, the platform quickly became a central part of their journey. As they began posting videos of their travels, their following grew rapidly, with one video reaching an impressive 5 million views. Reflecting on their TikTok success, Jordan notes, “TikTok is such a quick, speed-to-market sort of platform… You can scroll for hours. You have that person who comes up and says, ‘Stop, take a break. You need to get off TikTok.'” The platform’s ability to captivate viewers with short, engaging videos allowed Jordan and Christen to share their experiences and connect with a global audience.

The Challenges of Full-Time Travel

While their journey may seem like a dream come true, Jordan and Christen have faced their fair share of challenges along the way. One of the most significant hurdles has been the lack of rest days. Constantly on the move and focused on creating content, they have neglected to prioritize self-care. Kristen admits, “We push our bodies to an extreme… We forget that we’re doing this full time and we need to allow ourselves to have two days off.” This lack of rest has taken a toll on their physical and mental well-being, highlighting the importance of balance and self-care in the world of full-time travel.

Embracing Cultural Experiences

One of the most rewarding aspects of Jordan and Christen’s journey has been the opportunity to immerse themselves in different cultures. They have made a conscious effort to connect with locals and learn from their experiences. As Jordan explains, “We try our best to ask questions. We try our best to learn from the actual locals there… getting out and experiencing new cultures, new people, talking to local citizens, it’s honestly just really eye-opening.” By embracing cultural experiences, they have gained a deeper understanding of the world and formed meaningful connections with people from all walks of life.

The Impact of Influencer Travelers

As influencers in the travel industry, Jordan and Christen have the power to shape the perceptions and decisions of their followers. Their ability to tell compelling stories and make their audience feel like they are part of the journey has resonated with many. Jordan shares, “We’re really good at storytelling, and that’s what people want to hear… A lot of people don’t like to travel, but they like to see it.” By sharing their experiences and offering practical advice, they have inspired others to pursue their own travel dreams.

The Future of Travel and Tourism

Jordan and Christen’s journey is a testament to the changing landscape of travel and tourism. The rise of influencer travellers like them has opened up new possibilities for both travelers and the industry as a whole. Their ability to connect with a global audience and share their experiences in real-time has the potential to shape the future of travel. As they continue their journey and explore new destinations, they are paving the way for a new era of travel, one that is driven by personal connections, storytelling, and the power of social media.

In conclusion, Jordan Carlyle and Christen Puckett’s journey around the world as influencer travelers has shed light on the transformative power of travel and the role of social media in shaping the tourism industry. Their ability to connect with a global audience, share their experiences, and inspire others has made them influential figures in the travel community. As they continue their journey, they will undoubtedly leave a lasting impact on the way we perceive and engage with travel. The rise of influencer travelers like Jordan and Christen marks a new dawn in tourism, one that is driven by personal connections, storytelling, and the power of social media.

The Kusa Cast Podcast – A Conversation with Mark Young

Mark Young, co-founder of the Perfections Group, discusses his journey in the travel industry, from backpacking to starting a representation company.

He shares his experience of being made redundant before COVID and how he adapted by taking on different jobs. Mark also talks about the resilience and camaraderie in the tourism industry, the changing habits of UK travellers, and the future of the Perfections Group. He emphasises the importance of collaboration and open-mindedness in the industry. Overall, Mark’s story highlights the strength and determination of those in the travel industry to thrive in the face of challenges.

Mark’s journey in the travel industry began with his love for travel and backpacking. After working various jobs, he decided to pursue a career in travel and started at a well known travel company. However, he soon realised that product management was his true passion. Mark worked his way up and eventually co-founded the Perfections Group with Ryan Ashton. The company initially focused on representing African lodges but has now expanded to include Latin America and other destinations.

Mark’s resilience was put to the test when he was made redundant a year before the pandemic hit. However, he used this time to explore different opportunities. These experiences taught him the importance of perseverance and helped him develop a stronger mindset.

Mark and I discuss the importance of collaboration and supporting one another, even among competitors. We both believe that there is enough business to go around and that working together can benefit everyone. Mark shares his experience of referring clients to other representatives and receiving referrals in return. This collaborative approach not only strengthens relationships but also opens doors to new opportunities.

The pandemic has brought about significant changes in the travel industry. Mark notes that there is currently no clear pattern in travel trends, as people are eager to explore various destinations. Flight availability and cost also play a role in travellers’ choices. However, Mark believes that it will take time to fully understand the new normal, as many people are still catching up on missed trips and family visits.

The Perfections Group has diversified its portfolio to include representation for destinations beyond Africa. Mark and his team are open to working with any product that aligns with their expertise and values. They aim to be a one-stop-shop for travel companies, offering services such as revenue management, social media management, and booking offices. The focus remains on building strong relationships and providing personalised support to their clients.

Kusa Cast – A Conversation with Priscilla Plummer and Guests

In this episode of Kusa Cast, Graeme Watson interviews Priscilla Plummer, the founder of Global Sojourns, a responsible travel company that focuses on uplifting communities around wildlife areas. Priscilla shares her journey from working in small and startup businesses in the US to traveling to Africa to better understand the situation that girls and women face in the region. She talks about her passion for travel and culture and how it led her to start Global Sojourns and the Global Sojourns Giving Circle, which focuses on empowering girls and being locally led.

Global Sojourns is a responsible travel company that provides clients with a deeper and more meaningful safari experience by setting them up with local guides who understand the culture and the environment. The company’s arm for community upliftment, the Global Sojourns Giving Circle, is locally led and focuses on empowering girls. The Giving Circle provides donor education to ensure that good intentions are aligned with effective action.

The podcast features the wonderful Gloria and Ndlelende, mentors for youth in Livingstone, Zambia, and Zimbabwe, respectively. They share their experiences of how tourism and community upliftment are interwoven, and how the support of tourists has helped improve the lives of locals. The girls clubs run by Gloria provide psychosocial life skills for girls, hygiene management, and a mini library. The Global Sojourns Giving Circle has been the main source of funding for these clubs, and the demand for the clubs is high.

The organisation also mentors young boys and girls in the tourism sector to provide them with skills and guide them on their career path towards conservation. The company’s focus is on mentorship and helping youth get on a path of a life of opportunity versus dependency. The clubs have been successful in reducing teenage pregnancy rates, and the company is looking for more support to expand their impact. To support their work, travellers can visit the Global Sojourns website or the Global Sojourns Giving Circle website, details below.

Priscilla Plummer’s passion for responsible tourism and uplifting communities around wildlife areas is evident in this episode of Kusa Cast. From empowering girls through the Giving Circle to investing in local people and mentorship, Priscilla and her team at Global Sojourns are making a difference in the world.

Contact Priscilla on priscilla@globalsojourns.com and the website is https://www.gsgivingcircle.org/.

Kusa Cast – A Conversation with Robyn Whaley

In this episode of Kusa Cast, Graeme Watson interviews Robyn Whaley, the director of Off The Track Expeditions, a Zimbabwe-based tour operator specialising in tailor made and adventure travel to Zimbabwe. Robyn shares her experience and insights on how her business started and how it has grown over the years.

Robyn begins by discussing her journey in the tourism industry, highlighting her previous roles at Wilderness Safaris. She emphasises the importance of her personal experiences in visiting and exploring the camps, lodges, and safari destinations that Off The Track offers. Robyn’s deep knowledge and firsthand encounters allow her to match clients with the perfect properties and activities.

Taking ownership of Off The Track in May 2015, Robyn saw the tremendous potential to promote the beauty of Zimbabwe. As a born and bred Zimbabwean, she brings a unique perspective and passion for showcasing her country. Robyn shares her dedication to ensuring the highest level of service and expertise for her clients.

The conversation delves into the challenges faced by the business and the tourism industry in general during the Covid pandemic. Robyn highlights how she navigated the uncertainties and adapted to the changing circumstances. Despite the difficulties, Off The Track managed to maintain its commitment to providing exceptional travel experiences.

Throughout the interview, Robyn emphasises her personal connection to the destinations she offers. Her firsthand experiences contribute to her expert knowledge and the quality of the tours provided by Off The Track Expeditions.

To get in touch with Robyn, email robyn@offthetrack.co.zw.

Kusa Cast – An Interview with Katy Lee

Today’s guest on Kusa Cast is Katy Lee, Senior Business Development at Feefo, a consumer insight business, who through their ratings and reviews technology help businesses collect, verified customer reviews and insights, allowing you to improve your products and customer experiences.

Katy discusses the challenges and opportunities facing the tourism industry in the wake of the pandemic. With over 30 years of experience in the field, Katy shares her insights on the importance of personal responsibility, strong foundations, and inspiring leadership in the industry. She also talks about Feefo’s innovative subscription model, which helps businesses collect customer sentiment and improve their reviews.

The tourism industry has faced unprecedented challenges due to the pandemic, with travel restrictions and lockdowns impacting businesses around the world. However, there are signs of hope as the industry slowly comes back to life, with events like World Travel Market seeing high attendance.

Katy believes that the industry needs leaders to inspire people to travel and explore. She also stresses the importance of having strong foundations in life, which allow individuals to rebuild even when they get knocked down.

Katy’s experience in the industry spans over 30 years, starting with her absolute love of travel from a young age. She worked at Virgin Holidays and British Airways Holidays, selling the virtues of travel to agents and operators. Now, she helps businesses collect customer sentiment and data to improve customer experience and drive sales.

Feefo’s subscription model is based on the number of transactions or interactions a business processes a month. Their technology gives you visibility over issues that are impacting your Feefo rating and the ability to prioritise changes to improve your customer experience. Feefo also has a team of account directors and customer service managers to provide guidance and best practices based on industry experience

Join us as we explore the future of tourism and the role of technology in shaping it.

Kusa Cast – A Conversation with Cathy Entwistle and Nick Fox

The tourism industry in South Africa has been severely impacted by the COVID-19 pandemic, with limited help assistance to support struggling businesses. Despite the challenges, there is still a strong desire for travel to South Africa, particularly for wine tourism and safaris.

In a recent episode of the Kusa Cast, “A Conversation with Cathy Entwistle and Nick Fox,” the challenges facing the tourism industry in South Africa were discussed, along with potential solutions to revive the industry.

Cathy Entwistle, owner of Val du Charron Wine and Leisure estate in Wellington, shared her experience of buying a wine farm and expanding to four and five-star accommodation with plans to add more family rooms. Nick Fox, who owns Sibuya Game Reserve highlighted the importance of resilience and adaptability in the face of unexpected challenges.

To revive the tourism industry, the government needs to prioritise tourism and work with banks to provide financing for businesses in the industry. The revival of South African Airways (SAA) is seen as crucial for the tourism industry, as it would help bring more flights into the country and promote the national flag.

Starting a tourism or winemaking business in South Africa is challenging and requires significant investment and infrastructure, but it is important for job creation and the growth of the economy. The advice given is to have a dream, believe in oneself, and seek mentorship from experienced individuals in the industry.

Despite the challenges, there is still a strong desire for travel to South Africa. t is important for the government and banks to provide support to struggling businesses in the tourism industry to help revive the economy and create jobs. The potential for tourism to drive economic growth and job creation is significant, and it is vital that the government and industry work together to overcome the challenges faced by the industry.

Tune in to hear how Cathy and Nick have managed to survive and come out stronger on the other side, and get inspired to pursue your dreams in the tourism and winemaking industry!

Learn more about Val du Charron here, and more about Sibuya Game Reserve here.

Kusa Cast – An Interview with Zile de Kock

Zile de Kock, executive marketing manager of Marine Dynamics, shares insights on how the tourism industry can adapt and survive during the COVID-19 pandemic. She discusses the impact of the pandemic on Marine Dynamics and how they have cut costs, expanded to Saudi Arabia, and offered specials for locals to sustain their business. Zile also emphasises the importance of conservation efforts, particularly in protecting the declining great white shark population, and urges the industry to prioritise it. Through attending tourism shows and making people aware of the significance of marine wildlife, Zile believes that companies can help protect the ocean ecosystem for generations to come. Join Zile as she shares her experiences and insights on the future of tourism in this engaging and informative podcast.

During the pandemic, Marine Dynamics had to cut costs, expand to Saudi Arabia and offer specials for locals. The tourism industry in South Africa, and globally, has been greatly impacted by COVID-19, but industry professionals have come together to support each other through the tough times. The friendships formed during the pandemic have strengthened the industry and made professionals more loyal to each other. They have also learned to prioritise each other’s health and well-being, checking in regularly and offering support.

One of the biggest challenges facing Marine Dynamics, a shark cage diving company, is the decline in marine wildlife, particularly the great white shark population. This is due to overfishing, pollution, and the hunting of sharks by orcas. Marine Dynamics has tried to protect the shores of South Africa through court cases and lobbying the government, but financial support is needed to continue these efforts.

Zile de Kock, a representative from Marine Dynamics, has traveled extensively to experience different whale watching and marine wildlife tours around the world to stay on top of the industry and offer the best experiences to customers. She believes that the main thing that needs to change in the world of tourism is more focus on conservation.

Zile will be attending various tourism shows, including WTM Africa and Indaba, and hopes to attend WTM in London and other shows. She believes that attending these shows is the only way to make people aware of sharks and what amazing species they are, and that we should protect them and look after the ocean and the sharks because it’s really important for the ecosystem.

To learn more about the conservation efforts of Marine Dynamics, click here.

Kusa Cast – A Conversation with Ross Kennedy

Ross Kennedy, CEO of Africa Albida Tourism, discusses the impact of the COVID-19 pandemic on the Victoria Falls region’s tourism industry. Kennedy shares the tough business decisions that were necessary for survival, but also highlights the community outreach programs and focus on sustainable and eco-friendly tourism practices that emerged during this difficult time. With a commitment to its long-standing employees and a vision for a more cooperative and efficient border system, this conversation is a must-listen for anyone interested in the future of tourism in southern Africa.

The Victoria Falls region in southern Africa has been a central hub for tourism for over 50 years, with the flagship Victoria Falls Safari Lodge and The Boma – Dinner & Drum Show being just a few of the many offerings provided by Africa Albida Tourism. However, the COVID-19 pandemic has forced the tourism industry to re-evaluate its priorities and adapt to the new normal.

In a recent episode of Kusa Cast, “A Conversation with Ross Kennedy”, the CEO of Africa Albida Tourism discussed the impact of the pandemic on the region’s tourism industry. He noted that tough business decisions, such as cost-cutting measures and putting the estate into a care and security status, were necessary to survive. However, the community came together to provide outreach programs, feeding programs, and care for children.

The pandemic also brought about a new focus on sustainable and eco-friendly tourism, with the industry implementing measures to make borders more user-friendly and efficient. Ross emphasised the importance of getting bureaucracy right and making borders quick, efficient, and clean ports of entry. The goal is to create a culture of cooperation with competitors and make the region a desirable destination for visitors.

The Victoria Falls region is made up of four countries: Zimbabwe, Zambia, Botswana, and Namibia, and is part of the KAZA Transfrontier Conservation Area. Ross believes that the lasting difference from the pandemic will be a focus on sustainable and eco-friendly tourism, as well as community outreach and training programs.

Africa Albida Tourism has a strong commitment to its employees, with many team members having been with the company for 20-30 years. They recently held a long service award ceremony, with three people receiving their 30-year awards and six receiving their 25-year awards. During the pandemic, businesses in the region were judged on how they treated their staff, and history will likely continue to judge them based on this.

Kennedy believes that the pandemic has taught important lessons that will continue to shape the future of the tourism industry in the region. Cost-cutting, efficiencies, and productivity will be critical in the post-pandemic world, but so will sustainable and eco-friendly tourism practices. The Victoria Falls region has always been a beautiful and unique destination, but with the right priorities and focus, it can become an even more desirable place to visit for years to come.

To learn more about the beautiful experiences of Africa Albida Tourism, click here.