Sam Chatham, the founder of Somewhere SOUTH, is a very experienced professional in the tourism industry. She began her career as an apprentice hairdresser, and then ended up taking a job as a chambermaid in a hotel. From there, she worked her way up in the food and beverage department, front of house, and other departments of the 128 bedroom, four star hotel in Jersey.
However, the most surprising move that Sam made was to South Africa in 1994. She worked in the Peninsula Hotel in Sea Point and the Winchester Mansions Hotel and thereafter founded Somewhere South, a marketing and representation company based in Cape Town. In addition, Sam and her business partner Luckmore recently combined their different skill sets to start a social media business.
Sam and Graeme discuss how the tourism industry has been resilient during the pandemic, and has taught people to appreciate more. It is important to remember that everyone is still in recovery mode, and to help each other out. This industry is a collaborative one, where colleagues often become best friends.
Sam notes that people should do what they love and love what they do, and should never forget the pandemic and the lessons it has taught them. They should empower themselves by learning new skills and knowledge. Networking is also important, as casual conversations can lead to potential revenue. People should embrace every opportunity to rise up after the pandemic and should have the drive to keep going. Sam believes that passion is very important as well as your skillset.
By tuning in to Kusa Cast, people can explore the world of tourism with leaders from all corners of the globe. It is an opportunity to learn more about the industry, and to find out how to help the tourism industry recover. Everyone should take the time to learn and understand the industry, and to appreciate the lessons the pandemic has taught us.
Sam Chatham can be reached on sam@somewheresouth.co.za.
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