Senior Director of Partner Success at Holibob, Martin Hawke, shares his journey in the tourism industry and offers his insights on the challenges and opportunities in the attractions sector. Martin dives deep into the logistics of the industry, discussing the importance of technology, innovation and platform consolidation. He also provides advice on how to make your product stand out and make the most of direct bookings. If you’re looking for an insider’s perspective on the tours and activities business, this is the podcast for you.
Holibob, a company that has been around for four years, is focused on being the e-commerce engine for the tours and activities sector in the travel space, and it has achieved success as a fully remote company, with employees in 14 different countries, and a focus on camaraderie with regular meetups in an office space.
Martin and the team have identified some of the biggest challenges in the attractions field as the adoption of technology. Many operators and attractions have difficulty getting their products out into the world and distributed. This is why Martin is exploring tools that can consolidate multiple platforms into one platform, to stay on top of communication. Technology is also being used to enable wider distribution of attractions and activities.
Logistical challenges also exist in the attraction world, such as finding guides and vehicles. The need for innovation and change has been highlighted since the onset of the pandemic, and Martin believes that there is now a driving force that will help the tours and activities and attractions space to really explode.
Martin believes that having an open mind and embracing new ideas and technology is key to success. Holibob helps operators build their digital strategy, increase direct bookings, and get their product in front of the right consumers without spending a lot of money. Operators interested in working with Holibob can go to the website and fill out a form. Log onto holibob.tech for more information.
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