Unveiling the Travel Preferences of Gen Zs and Millennials in Asia Pacific

Unveiling the Travel Preferences of Gen Zs and Millennials in Asia Pacific

Marriott Bonvoy conducted a survey among Gen Zs and Millennials in Asia Pacific (APEC), revealing that a majority of them prefer belonging to a single loyalty travel program. Identified as “Savvy Explorers,” they prioritize maximizing travel value and unique experiences while simplifying their loyalty memberships.