The Remarkable Rise of Meetings and Incentive Travel in Batumi, Georgia

In recent years, Batumi, a picturesque city nestled on the shores of the Black Sea, has emerged as a thriving destination for meetings and incentive travel. This charming Georgian gem has witnessed a remarkable growth in its meetings and incentive tourism sector, attracting corporate gatherings, conferences, and incentive programs from around the world. What has fueled this surge in popularity, and what makes Batumi a sought-after destination for both business and leisure travelers?