Rethinking wellness travel: the rise of active well-being

Rethinking wellness travel: the rise of active well-being

Wellness travel is about engaging with the destination in a more active way, in line with a global trend among travel motivations, focused on well-being in a broader sense, a key approach for smart destinations planning and promotion. By amplifying the wellness travel analysis, broadening its scope beyond relax and contemplation, Mabrian unveils how destinations can leverage this trend.