Jumeirah Hotels & Resorts is being rebranded to Jumeirah.
The Dubai-born hospitality brand, which was launched in 1997, has redesigned its logo and renamed some of its hotels. These include the Burj Al Arab Jumeirah, which will now be called Jumeirah Burj Al Arab, while Jumeirah Mina A’Salam has been renamed to Jumeirah Mina Al Salam.
