ITB Berlin’s 360-degree approach includes mastering the challenges of digitalisation

ITB Berlin’s 360-degree approach includes mastering the challenges of digitalisation

ITB Berlin opened in Berlin on Monday with fascinating answers to global challenges. At the opening press conference Dr. Mario Tobias, CEO of Messe Berlin GmbH, was optimistic that in the wake of the pandemic and following the release of the latest figures, the industry was on course for stable growth. H.E. Azzan bin Qassim al Busaidi, Undersecretary of Tourism of the Ministry of Heritage and Tourism in Oman, this year’s host country, said tourism was “a bridge to peace“ for the world.