Hyatt Launches ‘Be More Here’ Brand Platform Focusing on Wellbeing and Meaningful Travel Experiences

Hyatt Launches ‘Be More Here’ Brand Platform Focusing on Wellbeing and Meaningful Travel Experiences

Hyatt has introduced its new brand platform, “Be More Here,” which encourages guests, members, and customers to embrace the transformative power of travel and live in the moment. This initiative is complemented by updates to the World of Hyatt loyalty program, allowing members to earn more rewards, choose from a variety of rewards, and even gift rewards to others.