SAS Launches AI-Generated Campaign to Welcome Summer Season in Malmö

SAS kicks off the summer season with an AI-generated campaign to welcome visitors to Copenhagen and Malmö, partnering with Swedish AI artist Stephanie Löwenstein. The campaign features bold images showcasing virtual SAS passengers across online channels, streets of Copenhagen and Malmö, and key airports in Scandinavia.

Accor’s Handwritten Collection Makes U.S. Debut with Hotel Stratford San Francisco

San Francisco welcomes the inaugural U.S. location of Accor’s Handwritten Collection brand with Hotel Stratford, owned and operated by Frame Ventures. Situated in the vibrant Union Square, the European-style boutique hotel offers 94 elegantly refurbished rooms and introduces Navé, a lively café/bar.

Jumeirah Hotels & Resorts rebrands and renames hotels

Jumeirah Hotels & Resorts is being rebranded to Jumeirah.

The Dubai-born hospitality brand, which was launched in 1997, has redesigned its logo and renamed some of its hotels. These include the Burj Al Arab Jumeirah, which will now be called Jumeirah Burj Al Arab, while Jumeirah Mina A’Salam has been renamed to Jumeirah Mina Al Salam.

Rotana plans entry into five new countries by 2026

Rotana announced at the Arabian Travel Market (ATM) its growing pipeline of planned openings in new territories.
So far in 2024, Rotana has launched three new properties: Dar Rayhaan by Rotana in Al Khobar, Kingdom of Saudi Arabia, Riviera Rayhaan by Rotana in Doha, Qatar, and Bomonti Arjaan by Rotana in Istanbul, Türkiye.