Wizz Air’s Strategy in Eastern Europe: Popular Low-Cost Carrier

Wizz Air is a Hungarian low-cost airline that carries millions of people. It was founded by József Váradi who is also CEO of the company today. The initial strategy involved cheap transportation within Central and Eastern Europe, but their plans and ambitions expanded as a result. Wizz Air offers multiple ways of getting to another country while keeping travellers’ budgets safe. In addition to the price policy, the company’s focus is also on accessibility and convenience for everyone. When it comes to the Eastern European aviation market, Wizz Air is the evident leader among other carriers. Their dominating position is secured by the flexibility of booking options, range of prices, and various destinations.