In preparation for a significant surge in tourism, Saudi Arabia has established a new investment firm. The Public Investment Fund (PIF) has proudly introduced the Saudi Tourism Investment Company (Asfar), aimed at bolstering the growth of the country’s tourism sector.
David brings more than 30 years of rich luxury experience to his role in which he will lead on strategy and the implementation of operational excellence. A native Englishman, David studied Hospitality at the University of Manchester, igniting his passion for a career in hotels.
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