Archives March 2023

News: MORE FEELING AT THE DESTINATION

Responsible tourism must place a greater emphasis on the social components and move away from a purely economic orientation. This was one of the lessons from the latest crises, according to Professor Dr. Harald Pechlaner, professor of tourism at the Catholic University Eichstätt and head of the Centre for Entrepreneurship, in his lecture at the ITB Convention on Thursday at the trade fair.

News: RAINFOREST CONSERVATION, GREEN TEAMS AND NIGHT TRAINS

Talking about climate protection is one thing, but actually realising one’s goals is even more important. On Thursday at the ITB Berlin Convention, together with tourism industry practitioners and experts, Xenia zu Hohenlohe and Graeme Jackson discussed how destinations and transport companies could contribute and what best practices already exist.

News: WELLNESS NEEDS TIKTOK AND INSTA

The post-pandemic wellness hotel trade is reliant on social media. This was the main finding from a survey of guests and hoteliers, presented at ITB Berlin 2023 by Michael Altewischer, chief executive of Wellness-Hotels und Resorts GmbH, and Roland Fricke, founding partner and marketing representative of the portal beauty24.de.

News: TOURISM AUTHORITY BECOMES A REFUGEE AID CENTRE

In recent days Natalia Turcanu, head of the tourism authority of the Republic of Moldova, has offered an impressive example of successful female leadership in times of crisis. She abruptly converted her local authority, exclusively staffed by women, into a centre welcoming refugees from Ukraine, which surrounds the small southern European country on its northern, southern and eastern flanks.