News: WELLNESS NEEDS TIKTOK AND INSTA

News: WELLNESS NEEDS TIKTOK AND INSTA

The post-pandemic wellness hotel trade is reliant on social media. This was the main finding from a survey of guests and hoteliers, presented at ITB Berlin 2023 by Michael Altewischer, chief executive of Wellness-Hotels und Resorts GmbH, and Roland Fricke, founding partner and marketing representative of the portal beauty24.de.