Today’s guest on Kusa Cast is Katy Lee, Senior Business Development at Feefo, a consumer insight business, who through their ratings and reviews technology help businesses collect, verified customer reviews and insights, allowing you to improve your products and customer experiences.
Katy discusses the challenges and opportunities facing the tourism industry in the wake of the pandemic. With over 30 years of experience in the field, Katy shares her insights on the importance of personal responsibility, strong foundations, and inspiring leadership in the industry. She also talks about Feefo’s innovative subscription model, which helps businesses collect customer sentiment and improve their reviews.
The tourism industry has faced unprecedented challenges due to the pandemic, with travel restrictions and lockdowns impacting businesses around the world. However, there are signs of hope as the industry slowly comes back to life, with events like World Travel Market seeing high attendance.
Katy believes that the industry needs leaders to inspire people to travel and explore. She also stresses the importance of having strong foundations in life, which allow individuals to rebuild even when they get knocked down.
Katy’s experience in the industry spans over 30 years, starting with her absolute love of travel from a young age. She worked at Virgin Holidays and British Airways Holidays, selling the virtues of travel to agents and operators. Now, she helps businesses collect customer sentiment and data to improve customer experience and drive sales.
Feefo’s subscription model is based on the number of transactions or interactions a business processes a month. Their technology gives you visibility over issues that are impacting your Feefo rating and the ability to prioritise changes to improve your customer experience. Feefo also has a team of account directors and customer service managers to provide guidance and best practices based on industry experience
Join us as we explore the future of tourism and the role of technology in shaping it.
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