Category Technology, Tourism, Organisations & Operators,

News: HOW CAN COMPANIES TARGET CUSTOMERS BETTER WITH THEIR ADVERTISING?

How can a company find out more about its customer groups and reach travellers online, what expectations do these groups have – and how can a company target customers better with its advertising? Answering these questions on Wednesday in a keynote speech opening the Marketing and Distribution track at the ITB Berlin Convention, Michael Trauttmansdorff, director of Product Management, Travel Ads at Google, offered some valuable insights.

News: ABU DHABI ANNOUNCES ¥1 BILLION YEN SPONSORSHIP OF TEAMLAB PHENOMENA ABU DHABI

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has signed a Memorandum of Understanding (MoU) with INPEX CORPORATION (INPEX), through its subsidiary Japan Oil Development, Co., Ltd. (JODCO), for ¥1 billion Japanese yen (US$ 7.646 million) sponsorship of the upcoming teamLab Phenomena Abu Dhabi.