The use of technology to transform, embracing failure and extraordinary event formats all formed part of conversations about event design at IMEX Frankfurt today.
The use of technology to transform, embracing failure and extraordinary event formats all formed part of conversations about event design at IMEX Frankfurt today.
The pandemic has led to new ways of thinking, working and operating business events, yet “anybody who thinks they have the picture of change, are probably wrong – very different things are happening in different parts of the world,” said Professor Greg Clark CBE, Global Urbanist and leading advisor on cities and businesses at yesterday’s Policy Forum.
Three related themes came through strongly in today’s education programme and in conversations with buyers on the show floor on the opening day of IMEX Frankfurt 2023.
The doors opened on Halls 8 and 9 of Messe Frankfurt today for the 2023 edition of IMEX Frankfurt, the leading tradeshow for the global meetings and events industry. A brand refresh, timed to launch at the show, meant that visitors were greeted by a new look IMEX, featuring pastel colours derived from its legacy branding, set-off by navy and white and introducing a new motif – a symbolic handshake.
History comes alive as Musical ‘Hamilton’ takes center stage at Etihad Arena Yas Island on January 17
History comes alive as Musical ‘Hamilton’ takes center stage at Etihad Arena Yas Island on January 17
ATM 2023 round-up, featuring the essential news, interviews and insights from the largest travel exhibition in the Middle East, which took place 1-4 May in Dubai, UAE.
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‘Houston Week’ reinforces city’s position as a leading market for Mexico through diplomatic, business, travel-trade, and multi-city market activations