A new activation campaign from tourism organisation VisitDenmark wants to put the country of LEGO®, ‘hygge’ and H.C. Andersen on the map as the antidote to bucket list tourism. Historical and cultural icons meet ground-breaking technology as Mona Lisa, the Statue of Liberty, and other iconic tourist attractions come to life in humorous videos, carrying a very simple message: Don’t come see me – visit Denmark instead.
Moxy Williamsburg debuts this week as the brand’s first hotel in Brooklyn, featuring interiors by BASILE Studio in collaboration with Lightstone Design Studio and four new dining and drinking venues from Bar Lab Hospitality, the creative force behind Broken Shaker.
390-key Radisson RED Phuket Patong Beach will introduce a new era of bold, social and hyper-connected hospitality to this popular destination, as part of a nationwide expansion strategy.
IHG® Hotels & Resorts, one of the world’s leading hotel companies, has announced the signing of a Management Agreement with Mohammed Bin Salman Nonprofit City for a new Hotel Indigo within the city near the Irqah area along Wadi Hanifa in Riyadh.
Marriott International, Inc., announced plans to introduce The Ritz-Carlton, its iconic luxury brand, to Phuket, Thailand following the signing of an agreement with Asset World Corporation (AWC). The agreement stipulates plans for the strategic renovation and rebranding of the existing Westin Siray Bay Resort & Spa, Phuket. Expected to open in 2025, The Ritz-Carlton, Phuket anticipates setting a new benchmark for luxury hospitality on the island.
Deutsche Hospitality announces comprehensive enhancements to its loyalty program, H Rewards, providing more flexibility, benefits and personalization to over 200 million members. Deutsche Hospitality introduces its partnership with Fritz Hansen, a leading Danish design company.
Good news for tour operators and booking platforms: dealing with different currencies and cross-border payments has now become much easier thanks to digitalisation.
How about an 11,500 km long bicycle tour along Europe’s Atlantic coast. The route from the North Cape to Portugal is part of the EuroVelo cycling route network which, driven by European institutions, has been in the making for over 20 years.
On Wednesday at ITB Berlin two social enterprises represented by women, and the ideas behind their establishment, were presented by Rika Jean-Francois, CSR representative of ITB Berlin, and Prof. Dr. Claudia Brözel from the College for Sustainable Development, Eberswalde.
Among younger travellers too the pandemic has created a new awareness of health offers. During discussions at ITB Berlin, examples from Romania, India and Croatia show how new target groups can be attracted and even mud baths can be promoted as sexy.