Archives May 2024

Video content key to engaging Gen Z travellers, say experts at ATM 2024

In an enlightening session on “How To Build Influence with Gen Z in Just 30 Seconds”, Marc-Antoine Simon, Industry Manager, Travel and Tourism – MENA, TikTok, shared insights on the latest trends in community-led marketing, demonstrating how brief yet powerful content can significantly influence travel decisions.

JETBLUE AND ETIHAD AIRWAYS ANNOUNCE LOYALTY PARTNERSHIP AS PART OF CODESHARE AGREEMENT

Etihad Airways, the national airline of the United Arab Emirates and JetBlue, New York’s Hometown Airline®, today announced the addition of loyalty benefits starting 8 May 2024, as part of its long-standing codeshare partnership. The agreement between the two airlines was celebrated at Dubai’s Arabian Travel Market today.

Egypt showcases prominent tourism projects during participation at Arabian Travel Market

Egypt will showcase its commitment to enhancing the tourist experience and attracting new visitors from the UAE, GCC, and globally by highlighting the country’s tourism potential, forthcoming projects, and future initiatives at Arabian Travel Market 2024 (ATM) in Dubai as it looks to build on the record 15 million tourists welcomed in 2023.