For business travel, the return to pre-pandemic normality has been moved back two years to 2026. Inflation, China’s economic problems and the effects on global supply chains were among the reasons listed by the Global Business Travel Association (GBTA) on Wednesday at ITB Berlin 2023. Basic parameters concerning business travel had also changed, said Suzanne Neufang, CEO of the GBTA
With 70 nonstop flights per week from Germany it “has never been easier” to get to the USA. These were the words used by Dr. Amy Gutmann, ambassador of the United States of America, to appeal to travellers on Wednesday at ITB Berlin.
After four long years without a physical event, ITB Berlin makes its highly-anticipated return. The Breaking Travel News ITB Berlin 2023 Special Edition brings you the latest news from the leading players at the world’s largest and most important travel industry exhibition.
How can a company find out more about its customer groups and reach travellers online, what expectations do these groups have – and how can a company target customers better with its advertising? Answering these questions on Wednesday in a keynote speech opening the Marketing and Distribution track at the ITB Berlin Convention, Michael Trauttmansdorff, director of Product Management, Travel Ads at Google, offered some valuable insights.
How are Bahrain, Egypt, Croatia and Georgia confronting tomorrow’s challenges and how are these countries’ tourism policies paving the way for the future? That was the topic Monika Jones discussed with the Kingdom of Bahrain’s Tourism Minister Fatima Al Sairifa, Egyptian Tourism Minister Ahmed Issa, and Georgian Vice Minister of Economy and Sustainable Development Mariam Kvrivishivli on Tuesday at the ITB Berlin Convention.
At ITB Berlin representatives of the Malaysian Ministry of Tourism symbolically handed over three new brochures to Malaysia’s ambassador to Germany. They present a wide range of attractions for visitors with all kinds of interests:
Egypt wants to attract more tourism by expanding flight routes, bed capacity and offering travellers an even better experience. At ITB Berlin Tourism Minister Ahmed Issa outlined his concept for the sector for 25 to 30 per cent growth over the next few years.
Sustainability concepts often focus on ecological sustainability, with one of the important aspects being the need to reduce greenhouse gases. “But for every concept there is one thing in particular that we need: data obtained from readings“, explained Dirk Gläser, UNWTO sustainability expert, speaking at ITB Berlin 2023.
Saudi kicks off its first participation at ITB Berlin, the world’s biggest travel show and convention, celebrating key milestones for Saudi’s tourism growth story and showcasing the breadth and depth of Saudi’s extraordinary destination offering.
Three of the UK’s top five airports affected on Wednesday